The 8th Amendment Talks About Freedom Of Speech And Freedom Of Living

The 8th Amendment talks about freedom of speech and freedom of living life. It is not true for everyone to live his/her life by his/her choice. When one ask someone, he/she will tell that they are in favor of equal rights for homosexuals. They will all say that gay should have the same rights in housing, jobs, and public accommodations and they should have equal access to government benefits and equal protection of the law. When someone ask them about gay marriage, all this talk of equality stops dead cold. Nearly three people in four in the U.S. oppose gay marriage, almost the same proportion as are otherwise supportive of gay rights. Additionally, many people continue to believe that homosexuality is about nothing but sex, considering it to be merely a sexual perversion. The reality is that homosexuality is multidimensional, and is much more about love and affection than it is about sex. And this is what gay relationships are based on: mutual attraction, love and affection and sex. Homosexual people should be allowed to marry. Usually, people think marriage is an institution between one man and one woman. Well, that is the most often heard argument, one even codified in a recently passed U.S federal law. It seems that if the straight community cannot show a compelling reason to deny the institution of marriage to gay people, it should not be denied. The concept of not denying people, their rights unless people can show a compelling reason to do so is the very basis of the American ideal of human rights. The second argument about same-sex marriage is that same-sex couples are not the optimum environments in which to raise children. Society allows murderers, convicted felons all sorts; even child molesters get married and bring children. The fact is that many gay couples raise children, adopted and occasionally their own from failed attempts at heterosexual marriages. Lots and lots of scientific studies have shown that the outcomes of the children raised in the homes of gay and lesbian couples are just as good as those of straight couples. (Questions and Answer about our marriage). Psychologists tell us that what makes the difference is the love of the parents, not their gender. Gay people are as capable of loving children as fully as anyone's is. Gay men wish to have children for all the reasons that anyone else wants to become parents. Some want to share their loving relationship and affluence with a child who would not otherwise have experienced this privilege. Some wish to give to another generation the love and the blessings of a nurturing and devoted family that they experienced in their own upbringing, and still others wish to provide a child with the kind of loving environment that they themselves never received. Some people argue about the immigration policy. Heterosexual persons have right to marry foreigners and live with their love one. If person is homosexual, he can not marry a same-sex partner from another county (Action Alert). No matter how long the couple has been together or how committed their relationship. It means that many same-sex national couples must live apart for long period of time, perhaps years or decades, until the foreign partner finds some other way to get a green card. The common argument is about the gay relationships are immoral. The freedom of religion implied the right to freedom from religion as well. The Bible has absolutely no standing in American law, and because it doesn't, no one has the right to impose rules anyone else simply because of something they perceive to be mandated by the Bible. There should be a moot point, Separation of church and state. Some religious leaders are the most forceful advocates of same-sex marriage. In Hawaii alone, many faiths such as the Reform branches of Judaism, Quaker, Buddhist, Episcopal and many individual Protestant Congregations are involved in the pro-marriage campaign (Rotello 16). On the opposite side of the coin, there are many faiths that condemn gay marriage. They feel that these people defy the Bible. Ultimately, the battle may not be so much about winning the right of marriage as about winning new level of respect for gay relationship. The Gay marriages

Debate Fingerprinting and Background Check vs. Invasion of Privacy

Debate Fingerprinting and Background Check vs. Invasion of Privacy Nowadays, the development of technologies and science takes one of the most significant positions. Scientists can present numerous innovations, which may considerably improve people’s lives, help to find out the solutions and even to make the right choice. Advertising We will write a custom research paper sample on Debate: Fingerprinting and Background Check vs. Invasion of Privacy specifically for you for only $16.05 $11/page Learn More Nowadays, numerous background checks and fingerprinting are improved by means of science, and people get more opportunities to find out more information about each other. Fingerprint identification is considered to be an accurate science, accepted by numerous state courts. Lots of civilians think that fingerprinting and background checks are all about invasion of privacy. I truly believe that such sciences like fingerprinting and background checks help to control society and establish justice, and in spite of the fac t that people’s identification and investigation deprive lots of people of personal life, privacy, and secrets, the idea to live in disorder frightens me more. Fingerprinting and background checks help to control society and provide the necessary order. If there is no means to control a person or, at least, to give some hints, this person can take unpredictable steps against the law. The value of fingerprinting lies in the fact that by means of such investigations, it is easier and more accurate to find out a criminal. â€Å"Through the use of computers, fingerprints lifted from crime scenes, weapons, and other objects can be matched to a particular individual’s fingerprints in a matter of minutes† (Hall, 2008, p. 429). This is why within a short period of time, it is quite possible to find out a real criminal and assume the necessary measure. With the help of background checks and fingerprinting, it becomes a bit easier to obtain justice. Very often, innocent people may be blamed for something they did not do. A profound background check may help to focus on person’s past and evaluate his/her actions in the present. People cannot avoid mistakes, however, their mistakes should be grounded on their past experience, this is why such reliable techniques like background checks can be quite useful to those, who is looking for justice.Advertising Looking for research paper on homeland security? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the above-mentioned techniques deprive people from one simple issue – their privacy. It becomes not very difficult to organize a background check and find out some personal information that should be secret. People can be found anywhere; the presence of people in any place may be identified by means of fingerprinting. Is it fair to deprive people from their personal life by means of background checks? To my mind, it is not fair. Thi s is why it is crucially important to have an access to such techniques only in the extreme cases, when the question or blame has strong grounds. According to the Fifth Amendment to the US Constitution, also known as the Bill of Rights, people have a kind of protection from government authorities. This is why no one has the right to worm into other person’s life without clear reasons. Fingerprinting and background checks cannot be considered as invasion of privacy, but on the contrary, as one more means in order to make this life safe and law-abiding. With the help of such techniques, it is possible to clear up who is a real criminal and who is a victim. Fingerprinting and background checks are really useful, however, not everyone should have an access to these technologies in order to control people’s existence somehow. Reference List Hall, D. E. (2008). Criminal Law and Procedure. Delmar: Cengage Learning.

The Quasi-adjective Couple

The Quasi-adjective Couple The Quasi-adjective Couple The Quasi-adjective Couple By Maeve Maddox Many English speakers cringe to hear the following construction: Jack has a couple tickets for the play. Counting myself among the cringers, I prefer the standard construction: Jack has a couple of tickets for the play. I prefer the latter usage because I cant accept couple as an adjective describing tickets. To me the dropped of comes across as slovenly speech. As a noun couple means a union of two. It had its origin as a hunting term for a leash for holding two hounds together. In modern usage it often means a man and woman united by love or marriage. Well, now it can also mean a man and man or a woman and a woman etc. As a verb couple means to tie or fasten together in pairs, or to join or connect in any way. The OED offers two main entries for couple, one as noun and one as a verb. The adjectival use is noted under the noun entry: quasi-adj. a couple more (..), two more (colloq.). All of the OED examples given for this colloquial use of couple are used with the word more: Just you hang on for a couple minutes more a couple more cops to hold them at a decent distance I wonder if I could dictate a couple more letters Its going to be a couple more months..before we decide what to do. The dropping of the of in expressions in which couple is followed by a word other than more is described as a U.S. colloquialism. The spelling coupla is also documented and given an entry as a U.S. colloquial form of couple of. One of the examples is from the writing of English writer Dorothy Sayers: 1934 Nine Tailors III. II. 276 Hed had nothing to eat..for a coupla days. It seems to me that the spelling coupla has a certain merit. At least it sounds like an adjective, whereas a couple tickets just sounds incorrect. Merriam-Webster Unabridged treats couple as a genuine adjective meaning two and gives the examples a couple more oaths and a couple nights ago. If couple in these examples means two, I wonder why the article a would be necessary: a two more oaths; a two nights ago. No amount of carping will alter the fact that the a couple tickets construction is here to stay, but you wont catch me using it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 English Grammar Rules You Should Know15 Types of DocumentsDealing With A Character's Internal Thoughts

Architecture and the Critique of Ideology Essay

Architecture and the Critique of Ideology - Essay Example In effect, architecture can serve as critique of ideological beliefs as much as it is a testament to it by its design and object. Relating these concepts to that of architecture one realizes that as architecture characterizes ideology it also drives it. Therefore it can be expected that given enough time the ideology that drives the precepts of ideology today will eventually off shoot to contradict it self or diverge to form a totally new ideology. Jameson cites that "The new Utopianism for high modernism thus unwittingly and against the very spirit of its own revolutionary and Utopian affirmations prepared the terrain for the omnipotence of the full "rationalized" technocratic plan" (457). The promotion of ideology needs a high degree of economics and it can not be conclusively be considered a representative of the whole society. Instead, it can be simply driven as the interest of those who control the greatest interest in society (Pinker). For example, the emphasis in the ideal Utopian society may be in the theme of creating a model society but there is an underlying motivation by those who control the construction and organization of the city (Jameson 452). For city administrators, they will likely benefit from the organization by easing management burden. For those constructing the city itself, there are driven by the assumption that the Utopian settings will provide them limitless potential for expansion. This supports Richard Lewis' view that ideology is a practical means of defining society and delineating its identity from that of others (30). By channeling these ideologies in architecture, the ideologies are given concrete and substantial testament when they are adapted or shunned by other cultures. Constraints Karl Marx's view on ideology presented it as the ideas of the ruling class, that legitimate the rule of the bourgeois class, as a means of hiding the true state of social conditions such as oppression and inequality. He believed that these ideologies produced a false sense of consciousness and furthered bourgeois class domination over the disenfranchised in society (Goldman 71). In this way, ideology is structured as the foundation of the state of power in a society giving legitimacy to the action in support of the ideology. At the same time, Marxian ideologies also serve as a contradiction to the existing system particularly in economics (Jameson 450). The distinction of an ideology does not lie on the utility of the ideology but rather should be on the ideas that constitute the ideology itself. Otherwise, the tendency is for the development of far-reaching interpretations that can prompt action against others. According to Ernst Bloch, one of the main dilemmas in the concept of ideology is that when it is "broached from the side of the problem of cultural inheritance, of the problem as to how works of the superstructure progressively reproduce themselves in cultural consciousness even after disappearance of their social bases". Therefore, the ideologies may contain the same core ideas like in the case of religions but the cultural components that influence the practice of the religion and the individuals who practice it create the variances that delineate them

900 WORD Essay Example | Topics and Well Written Essays - 1000 words

900 WORD - Essay Example line, this report is a report which will propose a forward strategy to BP by looking at it internally and scanning its external environment through the use of strategic management tools. According to Porter, companies can stick to three best strategies—cost leadership, market segmentation, and differentiation. Generic strategies are highly commended because they identify a certain area that a company can focus instead of trying to be â€Å"everything.† (Thomson 2004). Looking at BP’s strategic statement1 in the light of Porter’s generic strategies, it can be noted that BP is following a differentiation strategy. In general, it can be seen that energy products are marketed as â€Å"high performance fuel with outstanding engine cleaning power which burns more smoothly and completely† (BP Global 2006). Instead of just being one of the typical players in the market, BP has differentiated its products by offering â€Å"cleaner fuels† and alternative energy sources. This is directly in line with the company’s name which stands for â€Å"Beyond Petroleum† which communicates the oil manufacturer’s concern for the environment (BP 2006). By differentiating itself against its competitors, BP gains a strong foothold in its target market. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is one of the most widely utilised business models in assessing the current position of a business entity. In order to prose a strategy to BP, this paper recognise that the company’s strengths should be matched with its opportunities. The appropriate strategy should also minimise the threats and reduce the weaknesses. Strengths: BP’s main strengths are its size, scope, and brand. As one of the largest players in the industry, the company exerts significant influence in to the other business organisations within its value chain. BP also enjoys being able to offer the global market with its products through its wide network of distribution channels. BP has established

Causes and Spread of Infection Essay Example for Free

Causes and Spread of Infection Essay 1.1Identify the differences between bacteria, viruses, fungi and parasites Bacteria are a single celled organism that multiplies by themselves. The majority of bacteria’s are harmless and beneficial to the human body but some can cause infectious diseases. A bacterium usually affects one part of the body and doesn’t spread across or through the body. Bacterial infections are normally treated with a cause of antibiotics Viruses are made up of genes and proteins that spread throughout the body by invading the body’s own cells so they can reproduce and multiply in the body. They use the body’s cells as a host because they are unable to multiply on their own. They are normally spread directly from human to human. Fungi like to grow in warm, moist places. Some fungi can be beneficial to us such as penicillin, but certain types of fungi can be harmful to our health. Symptoms for fungal diseases can be as common as itching, coughing, fever, wheezing, but they can also be as serious as meningitis or even death. Parasites are organisms that use other organism for its survival. They draw nourishment and other needs from its host organism. Parasites that cause infection and disease are known as Pathogenic parasites. 1.2. Identify common illnesses and infections caused by bacteria, viruses, fungi and parasites Bacteria: Ecoli/food poisoning, MRSA, CDIF, Sickness and diarrhea Viruses: Common cold, Influenza, Chicken pox, Cold sores, HIV Fungi: Athletes foot, Thrush, yeast infections, Ring Worm Parasites: Tape worms, Scabies, Malaria 1.3 Describe what is meant by infection and colonisation Infection – is an invasion of a host organisms and bodily tissues by a disease causing organism. Colonisation – occurs when any one or more species populate a specific area. 1.4 Explain what is meant by systemic infection and localized infection Systemic infection – affects a number of organs or tissues or affects the whole body e.g. type 2 diabetes, aids and hyper tension. Localized infection – confined to one organ system or area in the body e.g. abscess, boil, sprain. 1.5 Identify poor practices that may lead to the spread of infection Not wearing personal protective equipment such as disposable gloves, disposable aprons, washing hands and disposing of clinical waste in the correct way.

Overuse of Technology Essay -- Technology, Health Risk

Everywhere I turn, I see someone on a cell phone, either talking or texting. Every car next to me in traffic has a GPS on the dashboard, including my own. It seems that everyone needs some help from technology on a daily basis. It both surrounds and intrigues us. Technology can be helpful, fun, and entertaining. Much of technology is created to assist with making projects faster or daily tasks more efficient. However, the collaboration of technologies in our lives has a few negative effects and I think we need to scale back a bit on our use of these much adored technologies. The over-use of technology is creating an impatient society and it is also diminishing once-valued personal interaction with others. More often now days, people would rather let a machine take a message instead of answering a call; missing the opportunity to have a personal conversation. Many of us would rather have the instant gratification of watching a movie instead of reading a book or sending a text or instant message instead of meeting with a friend for coffee and conversation. Therefore, society is becoming increasingly impatient and impersonal with interactions. Those types of behaviors create lonliness in our lives despite our â€Å"constant connection† with others through things like cell phones and Facebook ®. This way of life is also more common with the younger generations within our society. For instance, my sister is eight years younger than me and we had a visit with each other about two months ago. I don’t get to see my sister often; she lives six hundred miles away. When I do get to see her, it is a short visit and I cherish the time we may get to spend together. I have not lived close to my sister in ten years. So, it is disheartening to me th... ... portable so there is no reason not to! Another health risk that technology contributes to is obesity. In the past 20 years, there has been a dramatic increase in obesity. It is not a coincidence that the increase in technology and obesity is happening at the same time. The graph shown from the February 2011 issue of Scientific American Magazine illustrates the increase in obesity from the 1970s. The obesity rate is rising right along with our use of the internet and everything else technological. I must state that I am not against technology as a whole. I love technology! I just feel that we should be aware of the different risks that every new technology comes with and avoid over-exposure. When I start my own family, I will teach my children to be friends with technology; however, they will not be so dependent on technology for entertainment or otherwise.

Professional Ethics and Toxic Waste Essay

1.Discuss why Rachel has an ethical responsibility to take some action about her suspicion of the illegal dumping of toxic wastes. Rachel has an ethical responsibility to take some action about her suspicion of the illegal dumping of toxic wastes because it is illegal to begin with and even though it might only be a suspicion, if it turns out to be true, under the eyes of the law if she knew about it and did nothing, she is just as guilty as the responsible parties. She might be working for a very prominent firm but if her suspicions turn out to be true, the minute those news go public the firm’s reputation will definitely suffer as will the firms employees. No employee wants to have to suffer the consequences of a wrong doing by the upper management of any firm and even more if the actions taken by the upper management are strictly illegal and they are knowingly performing such actions. Having found such incriminating note directed to the plants general manager and doing nothing about it is like saying you are ok with the illegal activities that you think might be taking place. Rachel is the director of financial reporting, this will be a person of interest in case an investigation takes place and if the investigation finds that she knew what was going on and did nothing, it will put her in a very bad position regarding the law and future employment. Rachel definitely has an ethical responsibility to take actions in regards to her findings. 2.For each of the three alternative courses of action, explain whether the action is appropriate. †¢Seek the advice of her boss, the vice president of finance for Alberta: This would be an appropriate action to take. Even though she might not know if her boss is directly involved in the situation, going to him with the concern is proof enough that she cares about her company and doing the right thing. If her boss is not involved she might even be somehow recognized as an example employee for going forward with such information and doing the right thing. †¢Anonymously release the information to the local newspaper: Releasing the information to the news anonymously is always an option even though for her specific case I would not recommend it. She has no proof that her suspicions are in fact taking place and it would be very irresponsible on her part to say her company is doing something as illegal as improperly dumping toxic waste on purpose just to save some money. †¢Give the information to an outside member of Alberta’s board of directors, whom she knew because he lived in her neighborhood: Again, releasing such information to an outsider without knowing if it’s true or not, might be irresponsible on her part because from that point on it would only be one step for a company outsider to make the information public without knowing the facts. Since in this case the outsider is a member of the board of directors, she could contact that person if she feels comfortable with him in order to discuss her findings privately. That way she is also showing her commitment to doing the right thing for her company and shows her concern to do right by her as an employee. 3.Assume that Rachel sought the advice of the vice president of finance and discovered that he both knew about and approved of the dumping of toxic wastes. What steps should she take to resolve the conflict in this situation? If Rachel sought the advice of the vice president of finance and discovered that he both knew about and approved of the dumping of toxic wastes I’m sure she will have a conversation with her regarding what she just found. Rachel will have to see what he has to say about the toxic waste dumping and then make a decision regarding the confirmation of her findings. That decision might range from leaving the company and not reporting the incident, to staying as an employee and going directly to the appropriate agencies and reporting her findings. Whatever Rachel decides to do, she still has an ethical obligation to report her company’s illegal activities be it to her superiors or to an agency like for example the United States Environmental Protection Agency (USEPA).

Diet Coke Brand

An increase in awareness on health has led to the development of a health drinks segment that most organisations in the soft drink and food sectors are trying to harness. The potential presented by the health drinks sector is unlimited considering the effect that fashion and educational attainment have on it. Moreover, an increase in awareness on the effects of sugar and the number of diabetic cases makes health food and drink some of the most profitable segments in modern business.Soft drinks and Coca Cola are synonymous as the company has a rich history of success in the soft drinks industry that will play a large role in determining the levels of success that can be attained by Diet Coke in developing a reputation that though dependent on Coca Cola will be able to distinctively establish it as a unique brand. With the aid of primary and secondary research it has been established that fashion, reputation and sociological factors are critical in development of a marketing approach t o Diet Coke in the different markets it harnesses.Diet Coke must be able to establish itself as a leading brand name in both the soft and health drink segments which will require consideration on societies being targeted and development of approaches that display conformance to Coca Cola's and others based on the nature of Diet Coke. Dependence on the reputation developed by Coca Cola may not be enough to develop a reputation but with the inclusion of measures that are largely aimed at increasing the presence of Diet Coke in interaction between people and in issues revolving around healthy living, Diet coke can be made one of the leading Coca Cola products.Success may be beckoning but it will take appreciation of the laxity by health drinks manufacturers to harness the power that is in fashion, innovation, research and generally strategic marketing to be able to attain every brand's dream of being a leading product or brand name. Introduction to Brand Coca Cola which started out in the late 19th century has grown to be one of the leading brand names in the present generation (Smith, 2006 p. 19).The company has over the year succeeded in churning out different brands that captured the tastes and preferences of different user groups; this innovation and relevance to the needs of the markets are cited as some of the key strengths of the soft drink manufacturing giant. A notable brand that first came out of its bottling franchise to consumers on Independence Day in 1982 is Diet Coke (Ries & Trout, 2009). The fact that the product came out of a Coca Cola's bottling plant leaves no doubt on its being a soft drink. The key difference between Diet Coke and other brands under the belt of Coca Cola is the fact that it is sugar free.Another feature is the fact that the product uses different brand names and is often referred to as Coca Cola Light, Cola, Cola Light and Coke Dià ¨te in France (Ries & Trout, 2009). There is however no question on the market segment that th e product seeks for it is clearly made for all those who are aware of risk that sugar has on their health. An increase in awareness on health issues is considered a key inspiration to the development of products which can even be used by diabetics (Anderson, Freeman,Williams & Shoesmith, 2007).Furthermore, health and fashion appear to be largely intertwined in that there are seasons within which it is largely fashionable to eat healthy; this should not be mistaken for the need to live healthy. The current generation and those that are largely affected by the global trends especially within their early mid life are the key target group for Diet Coke. A recent increase in awareness on the relationship between weights which is largely affected by levels of sugar intake and health risk places Diet Coke as one of the Coca Cola products that has infinite potential for expansion.Factors Influencing Consumer behaviour At its point of entry into the soft drinks market Diet Coke has come out as a drink that seeks to address the health risks that sugar places on the market segment. The ‘Diet' in the brand name seeks to bring out a consciousness on the health aspect of the drink; the same can be said of ‘light' (Anderson, Freeman,Williams & Shoesmith, 2007). The market penetration of the drink is thus largely affected by the levels of awareness that a segment has on issues that affect their health and how ready they are to address their dependence on sugar.This is one of the factors that have played a critical role in the levels of success that the brand has attained in developed nations relative to developing nations. Level of educational attainment play an important part in determining the levels of success that Diet Coke can attain as a health or soft drink. It is worth noting that awareness on issues that affect individual health is largely affected by levels of awareness that the society has on issues that affect their general health.Furthermore, the gene ral belief and the values that define a society are likely to affect the levels of market penetration that Diet Coke can attain (Ries & Trout, 2009 p. 93). In America, the levels of penetration of Diet Coke among Whites are far larger than in African Americans. Research shows that this is mainly due to the perception of health consciousness being an uptown issue among African Americans who mostly dwell in inner city neighbourhoods (Smith, 2006).It is however clear that culture and educational attainment are largely correlated with respect to tastes in that learned African American have a larger propensity for using diet coke than those with low levels of educational attainment. In UK there is a large correlation between the levels of appreciation of Coke Light and educational attainment across different races (Anderson, Freeman, Williams & Shoesmith, 2007 p. 53). The role played by fashion and health in determining what people let into their bodies cannot be ignored by marketing exp erts.Having developed its market profile as a drink that is free of sugar, Coke Diet is largely dependent on awareness on health risks associated with high sugar use. Information availability and fashion influence play an important role in defining the perception of the society with regard to use of health drinks. An increase in obesity and diabetes and development of awareness programs also play an important part in developing a large market potential for Diet Coke. In general fashion and health are the key factors that any marketing manager would consider is seeking a market segment for Diet Coke.The levels of success that can be attained in such an endeavour are largely affected by the levels of information awareness that the society has and appreciation of health issues. Fashion has developed as one of the most important variables in determining the trends is consumption and this will play an important role in defining the strategies that have to be employed to harness opportuni ties presented by any society. Analysis of the Behaviour Models Behaviour has for a long time been an area of key interest in management sciences.Understanding the behaviour of the market and therefore having a clear definition of the trends that affect their expectation and needs is a position that every organisation seeks in its operations. It is important to note that organisation are in place to address the unmet needs of the society or the market and without a proper understanding of the theories all operations would be in vain (Schiffman, Hansen & Kanuk, 2008 p, 62). In general, the theories developed are not complete and just seek to develop an understanding or in some instances develop a framework for understanding the behaviour of a given market segment.Sociological theories of consumer behaviour are based on experiences that one has in interaction with the environment that he is in (Sandhusen, 2008 p. 11). In fact the behaviours of an individual under this basis is largely affected by the people he interact with and therefore the same effect will be reflected in the perception that he has on ideas, events and even products. The theory is largely reliant on the effect that the society has on an individuals and trends within the society which are definitive of perception that individuals within the said society have of a product or a service.Psychological theories are based on human cognition which is largely affected by experiences, motivation and personal expectation. Under psychological theories of consumer behaviour, the decision to choose a product is largely based on individual perception of the value that the product will add and his perception of value with respect to its costs and needs that he has (Wilson & Gilligan, 2005). Personal theories or model of consumer behaviour are based on the cognitive aspect of individual being which include the lifestyle, occupation, economic circumstance, personality and conception that one has developed of hi mself.These are the major theories that have been developed to try and create an understanding of the factors that affect the behaviour of consumers by affecting the perception that the consumer has of his needs and expectations. Though not conclusive, the theories play an important part in defining the variables that have to be considered in developing an understanding of factors that affect the nature of the market segment. Sociological theories appear to be well suited for marketing of Diet Coke due to its definition as a soft drink that seeks to market itself as a health drink.Soft drinks are consumed as extras and rarely stocked as main meals; in most cases soft drinks are consumed in social meeting and gatherings (Swarbrooke & Horner, 2007 p. 74). Simply, the society is largely involved in use of soft drinks and is therefore influential in the perception that will be developed of a drink. On the other hand, the sociological theory appears to canvas all other theories. Human pe rception is largely affected by people one interacts with and the fashion code that one identifies with is largely affected by the one to one interaction between people or interaction through information system interfaces.In either case, interaction plays an important part in defining the behaviour and perception of individuals and is a critical factor that every theory appreciates (Sandhusen, 2008). Health in the society is taken as an issue of social concern. Consideration of health institutions as social entities is largely informed on social aspects of health. Issues relating to health are generally address at a social level thus the entry of Diet Coke into any segment should be appreciative of this fact by employing a sociological approach to marketing.Under a sociological approach to analysing a market segment issues relating to class, culture, educational attainment, and resource ability are analysed to determine their relevance to the need and expectations of individuals. Fa shion which though considered a personal issue is largely affected by the society should be analysed and its relevance in defining expectation and needs of the society determined. Recommendations a) Primary Research There appear to be a close correlation between awareness on the effects of sugar and health risk.Most health drink manufacturers have harnessed this relationship to develop awareness on issues that affect health to increase their product penetration. However, the role of fashion in developing awareness on health drinks is yet to be harnessed though it has widely been adopted by soft drinks manufacturers. By using the well developed brand name of Coke and the reputation that has been developed by Coca Cola to soar Diet Coke as a soft drink, fashion can be used in developing awareness and appreciation of Diet Coke as a health drink. b) ObjectiveTo determine the efficiency that will be attained in using fashion in marketing Diet Coke as a health drink. c) Research Questions The following questions will aid the attainment of the research objectives: i. Are health drink manufacturers using fashion as a tool to develop awareness on their products? ii. Is the reputation of Coca Cola and Diet Coke capable of sustaining it as a soft drink? d) Methodology The main approach used in the research is questionnaires that are used in collection of data that is analysed with the aid of graphs.A sampling approach is taken in data collection and analysis where twenty marketing experts are randomly selected and administered with questionnaires that seek to address the key research question. The questionnaires which have closed question make it easy to analyse their response and quantify the findings. The results are inferred to the population which is the perception of experts on the position of Diet Coke in the different segments it operates in. e) Results Question Results Yes No Are health drink manufacturers using fashion as a tool to develop awareness on their pro ducts?3 17 Is the reputation of Coca Cola and Diet Coke capable of sustaining it as a soft drink? 14 6 f) Analysis From the primary research it is evident that the reputation Diet Coke has as a soft drink from Coca Cola is enough to soar it above the rather competitive soft drink industry. It is worth noting that Coca Cola is the leading soft drink brand in all areas that it operates in except the Middle East. Furthermore, the research findings show that health drinks are generally not appreciative of the role played by fashion in marketing their products.This presents an opportunity for Diet Coke to strongly establish itself as a health drink while using the reputation that Coca Cola has established in the over 100 years that it has been operational in developing awareness on its being a soft drink. The experience that Coca Cola has had in using fashion as a marketing tool will play an important part in gaining advantage over the rather inexperienced health drink manufacturers in m arketing Diet Coke. Diet Coke has established itself as a health drink and a soft drink thus both segments have to be equally addressed.From research on consumer behaviour, it is evident that the sociological approaches are more relevant to understanding the behaviour of the market segment Diet Coke harnesses. Awareness on trends in health, disease conditions, educational attainment and events which include sports and fashion galas can be used in spreading awareness and appreciation of Diet Coke. Different approaches depending on the values and beliefs that define the community in question; emphasis on research; community participation and awareness on issues that affect societal health would all play an important part in increasing awareness on the presence of Diet Coke.The interaction between individuals is central to development of awareness and Diet coke strategies should ensure that its brand is developed in any area that involves interaction. Celebrities, public forums and spo rts personalities should all be used in ensuring that Diet Coke soars within the waves of a ‘fun drink' that is definitive of Coca Cola product while developing a different approach with regards to its being a health drink.These strategies have been developed in consideration of the need to continually renovate to develop systems that are largely robust and build on past success. Diet Coke has a strong basis as a Coca Cola product and the potential of the market with regards to educational and health awareness is unlimited. This knowledge is important in developing a comprehensive marketing strategy that will help Diet Coke develop as one of the most important name of the greatest success story in corporate history: Coca Cola.

Sources of conflict Essay Example

Sources of conflict Essay Example Sources of conflict Essay Sources of conflict Essay The conflict that is going to be discussed is the situation that happened in Eastern European country Ukraine and led to well-known events called Orange revolution. The conflict was widely covered by mass media all over the world, since it was the precedent that was supposed to have on-going outcomes not only in Ukraine itself but in the major countries that suffered from corruption and intragovernment speculations. It is important to notice that Ukraine is a big European country, which has around 50 million population. After the split of the Soviet Union Ukraine gained independence, as well as many problems from the previous regime. The economic ties between the countries of the USSR were broken. Thus, each country, including Ukraine, had to search for its own way of survival and development. After the split, during the turmoil years the strategic economic objects of the country, such as oil/gas, chemical and other energy companies were quickly â€Å"privatized† by those people that were closer to the official authorities. The economic situation in the country was devastating – huge inflation and low GDP didn’t favor any economic development. However, what was even more discouraging is that the power in Ukraine was concentrated in the hand of several people that had the same origin. It is worth mentioning that the first President, the Minister and the Prime-Minister belonge d to the same party. They were allies and wanted to save the alliance throughout the years. During the second election another President was elected. It is he, who later became the actual cause of the conflict. The second President managed to retain power during two terms. Yet, those 10 years he ruled were marked with severe corruption and further robbery of the country by powerful clans. All the biggest plants were sold to the â€Å"right people† for virtually nothing. However, the nation didn’t experience any positive changes and the level of live remained low. The turning point of the conflict occurred at the end of 2004 when the Presidential election took place. The candidate from the official power was delegated versus the candidate from the opposition. The latter was supported by the majority of population who still hoped for positive changes. Yet, the elections were falsified and the candidate from the power officially won. It provoked a wave of dissatisfaction and turned into a real national conflict where the one party was the East of the country, which supported Presidential delegate, and the other party was the west of the country, who supported the delegate from opposition. This national conflict turned into a Revolution, the winner of which became current President of Ukraine and the delegate from opposition Viktor Yuschenko. This kind of national conflict is really very multifaceted and the sources of it are really numerous and very significant. First of all, it is necessary to say that Ukrainian population was tired of poor economic situation in the country and aspired for positive changes that could improve the level of life. Moreover, Ukraine is traditionally rich on many natural resources. It has qualified human labor. Thus, this country possesses all the conditions to be prosperous. Yet, it lacked the smart management on the top of the country to be able to use existing country’s potential for the sake of the people. Thus, the first source of conflict was Government’s prolonged inability to enhance economic situation in the country. The second important source of conflict was severe corruption on the top of the official power, in the Parliament and in the Government. As it was already mentioned, the main strategic objects were sold for nothing. It turned out that the economic power of the country was concentrated in the hands of small clan close to the President of Ukraine. The top officials were financial magnates that experienced significant economic influence. Power was closely connected with business. This contradiction provoked serious dissatisfaction of common people who were tired of constant lie and demagogies of top officials. The third source of the conflict was the dependence of mass media on the huge business and power officials. It led to the fact that Ukrainian people couldn’t trust mass media any more, since every article and each TV programme was either paid for or ordered to be in the given format. The top national channels belonged to the top officials and thus became the sources of propaganda of certain party’s ideology. All this led to the fact that during last presidential elections only the delegate from the official power was widely broadcast on TV. The delegate from the opposition didn’t have any access to mass media. Obviously, this injustice caused significant dissatisfaction among Ukrainian people. Finally, the last source and the turning point of the conflict was the attempt to trick Ukrainian population and to falsify the election in favor of official power delegate. The falsification was very obvious. Moreover, some time before the election the opposition leader was attempted to poison. This attempt severely influenced his appearance turning Viktor Yuschenko from handsome man he was in he past into an old man with ugly face. Such obvious attempt to destroy the opposition and to make common people shut their mouth reflected with serious turmoil not only in the minds of the people but on the streets outside. Ultimately, the orange revolution took place and the opposition leader came to power. In such a way, it is important to say that national conflicts are always multifaceted. There is no usually one cause of the conflict, as they have different sources. National conflicts usually come to a head not suddenly, they rise during many years reaching the turning point, which is the ground of the conflict’s outburst.

German Vocabulary Related to Cars and Driving in German Europe

German Vocabulary Related to Cars and Driving in German Europe Because cars and car culture are so significant in Germany, no German vocab lesson would be complete without understanding car parts. A German language beginner will be well equipped to talk shop after reviewing these terms. Words are accompanied by parts of speech (adj, adv, n, and v for adjective, adverb, noun, and verb, respectively), suffixes that pluralize (-e, -n, -en, -er, se, and -s), and UK for U.K. terminology not used in the U.S. As with many languages outside of English, noun genders are extremely important. Thus, nouns are further listed with r  (for der, the masculine article),  e  (for die, the feminine),  or s  (for das, what we call neuter, for neither masculine or feminine). English/German Car and Driver Phrases and Vocabulary A anti-lock brake system, ABS (n):  s Antiblockiersystem  (ABS) accelerate  (v):  beschleunigen,  Gas geben acceleration (n):  e Beschleunigung to have good/bad acceleration (v):  eine gute/schlechte Beschleunigung haben accelerator (n):  s Gaspedal,  s Gas accident (n):  r Unfall, Unflle adjustable (adj):  verstellbar electrically adjustable seats (n):  elektrisch verstellbare Sitze airbag (n):  r Airbag(-s) side airbags (n): e Seitenairbags air brake (n):  e Luftdruckbremse(-n) air cleaner/filter (n):  r Luftfilter air conditioned (adj):  klimatisiert air conditioning (system) (n):  e Klimaanlage,  e Aircondition  (no -ed or -ing!)air conditioning (cooling) (n):  e Klimatisierung alarm system (n):  e  (Auto)Alarmanlage,  e Diebstahlwarnanlage all-wheel drive (n):  r Allradantrieb alternator (n):  e Lichtmaschine(-n) aluminum wheel/rim (n):  e Alufelge(-n) antifreeze (n):  r Frostschutz,  s Frostschutzmittel armrest (n):  e Armlehne(-n) ashtray (n):  r Aschenbecher auto, car (n):  s Auto(-s),  r Wagen automobile (n):  r Kraftwagenvehicle (n):  s Kraftfahrzeug  (Kfz)passenger car (n):  Personenkraftwagen (Pkw, pay-kaw-vay)truck (n):  Lastkraftwagen (Lkw) autobahn, freeway (n):  e Autobahn(-en) autobahn police, highway patrol (n):  e Autobahnpolizei automatic transmission (n):  s Automatengetriebe,  s Automatikgetriebe manual transmission (n):  s Schaltgetriebe avenue (n): e Allee(-n), e Chaussee axle (n):  e Achse(-n) to be on the road:  auf Achse sein  (car, truck)front axle (n):  e Vorderachse(-n)rear axle (n):  e Hinterachse(-n) B backrest (n):  e Rà ¼ckenstà ¼tze(-n) back-up light (n):  r Rà ¼ckfahrscheinwerfer back seat (n):  r Rà ¼cksitz(-e) battery (n):  e Batterie the batterys dead (n):  die Batterie ist leer belt  (mechanical) (n):  r Riemen fan belt (n):  r Keilriemen belt  safety (n):  r Gurt(-e) seat belt (n):  r Sicherheitsgurt beverage/cup holder (n):  r Becherhalter,  r Getrnkehalter,  r Cupholder blinker (n):  s Blinklicht(-er) warning blinker/flasher (n):  s Warnblinklicht body, bodywork (n):  e Karosserie(-en) bonnet (UK), hood (n):  e Haube(-n) boulevard (n): e Allee(-n), e Chaussee brake (n):  e Bremse(-n) brake fluid (n):  e Bremsflà ¼ssigkeitbrake light (n):  s Bremslicht(-er)brake lining (n):  r Bremsbelag(-e)brake pad (n):  r Bremsklotz(-klà ¶tzer)braking distance (n):  r Bremsweg(-e) brake (v): bremsen to slam on the brakes  (v):  auf die Klà ¶tzer treten Breathalyzer, drunkometer (n):  r Promillemesser bucket seat (n):  r Schalensitz(-e) bumper (n):  e Stoßstange(-n) bus, coach (n):  r Bus(-se) button, knob (n):  r Knopf (plural: Knà ¶pfe) C car, auto (n):  s Auto,  r Wagen car rental/hire, auto rental agency (n):  r Autoverleihrental/hire car (n):  r Mietwagen,  r Leihwagen car alarm (n):  e Autoalarmanlage car crash (n):  r Autounfall car key, ignition key (n):  r Autoschlà ¼ssel car radio (n):  s Autoradio carburetor (n):  r Vergaser cassette player (n):  r Kassettenspieler CD player (n):  r CD-Spieler catalytic converter (n):  r Katalysator central locking (n):  e Zentralverriegelung chassis (n):  s Chassis,  s Fahrgestell child seat, childrens seat (n):  r Kindersitz(-e) chime (for door, lights) (n):  s Gelut(-e) cigarette lighter (in car) (n):  r Zigarettenanzà ¼nder clock (n):  e Uhr(-en) clutch (n):  e Kupplung  (-en) clutch pedal (n):  s Kupplungspedallet in the clutch  (v): einkuppelnlet out the clutch  (v): auskuppeln collide, crash  (v)  einen Unfall haben,  zusammenstoßen  (two cars) collision, crash (n):  r Unfall,  r Zusammenstoß(-stà ¶ÃƒÅ¸e)rear-end collision (n):  r Auffahrunfallcollision, crash (into an object) (n):  r Aufprallcollision, crash (of several cars), pile-up (n):  e Karambolage console (n):  e Konsole(-n) controls (on dashboard, console, etc.) (n):  e Schalter convertible (n):  s Kabrio,  s Kabriolett coolant, cooling fluid (n):  s Kà ¼hlmittel crash, accident (n):  r Unfall,  r Zusammenstoß(-stà ¶ÃƒÅ¸e) crash (v):  einen Unfall haben cruise control (n):  r Tempomat cup holder (n):  r Becherhalter,  r Cupholder D dashboard (n):  s Armaturenbrett defroster (n):  r Entfroster dent (n):  e Beule(-n),  e Delle(-n) diesel engine/motor (n):  r Dieselmotor diesel fuel (n):  s Dieselà ¶l differential (n):  s Differenzial dim headlights, low beams (n):  s Abblendlicht drive with dimmed headlights (v):  mit Abblendlicht fahrendim (switch to low beams)  (v):  abblenden dimmer switch (n):  r Abblendschalter dipstick (n):  r Ãâ€"lmessstab(-stbe) directional signal (n):  r Blinker disc brake (n):  e Scheibenbremse(-n) door (n):  e Tà ¼r(-en) door handle (n):  r Tà ¼rgriff(-e) door lock(s) (n):  e Tà ¼rverriegelung automatic door locks (n):  automatische Tà ¼rverriegelungremote-control locks (n):  funkgesteuerte Tà ¼rverriegelung drive (n):  e Autofahrt,  e Fahrt, r Weg go for a drive (v):  fahren,  ein bisschen rausfahren drive (v):  fahren drive around (v):  herumfahren driver (n):  r Fahrer drivers license, driving licence  (UK) (n):  r Fà ¼hrerschein(-e) driveway (n):  e Einfahrt, e Ausfahrt Dont block driveway!: Einfahrt freihalten! driving school (n):  e Fahrschule(-n) drunk driving, DUI/DWI (n):  e Trunkenheit am Steuer drunkometer, Breathalyzer (n):  r Promillemesser E electric windows:  elektrische Fensterheber engine (n):  r Motor(-en) diesel engine/motor (n):  r Dieselmotor emergency (n):  r Notfall(-flle) emergency brake (n):  e Handbremse,  e Notbremseemergency flasher (n):  s Warnblinklichtemergency number (n):  r Notruf,  e Notrufnummer: 110 for police; 112 for fireemergency road sign (n):  s Warndreieck: (German drivers carry a triangular warning sign in their vehicle in case of emergencies)emergency roadside telephone (n):  s Notruftelefon,  e Notrufsule emission control system (n):  e Abgasreinigungsanlage emissions, exhaust (n):  e Abgase exhaust (n):  r Auspuff exhaust manifold (n):  r Auspuffkrà ¼mmerexhaust muffler (n):  r Auspufftopfexhaust pipe (n):  s Auspuffrohr excursion, side-trip (n):  r Abstecher,  r Ausflug to take an excursion (v):  einen Ausflug machen F fan (n):  r Ventilator(-en) fan belt (n):  r Keilriemen fender (n):  r Kotflà ¼gel fender-bender (n):  kleiner Blechschaden filler cap, gas cap (n):  r Tankdeckel filling station, gas station (n):  e Tankstelle(-n) first aid kit (n):  r Verbandskasten(-ksten) flasher, hazard warning light (n):  e Lichthupe(-n),  s Warnblinklicht(-er) hazard warning lights (n):  e Warnblinkanlage(-n) floor mat (n):  e Fußmatte(-n) folding  (adj):  klappbar folding cup holder (n):  klappbarer Becherhalter fluid (brake, washer, etc.) (n):  e Flà ¼ssigkeit(-en) fog light (n):  r Nebelscheinwerfer rear fog light (n):  e Nebelschlussleuchte(-n) four-wheel drive (n):  r Vierradantrieb four-stroke engine (n):  r Viertaktmotor(-en) freeway, autobahn (n):  e Autobahn(-en) front door (n):  e Vordertà ¼r(-en) rear door (n):  e Hintertà ¼r front seat (n):  r Vordersitz(-e) front-wheel drive (n):  r Vorderradantrieb fuel (n):  r Kraftstoff,  r Treibstoff,  r Sprit,  s Benzin fuel (v):  tanken,  auftanken,  Treibstoff aufnehmen fuel economy (n):  geringer Kraftstoffverbrauch fuel gauge, gas gauge (n):  e Benzinuhr,  e Tankuhr fuel injection (n):  e Einspritzung fuel injection engine (n):  r Einspritzmotor fuel tank, gas tank (n):  r Tank fuse (n):  e Sicherung(-en) fuse box (n):  r Sicherungskasten(-ksten) G garage (house) (n):  e Garage(-n) in the garage: in der Garage garage (repairs) (n):  e Werkstatt(-n) in the garage: bei der Reparatur,  in der Werkstatt garage door (n):  s Garagentor(-e) garage door opener (n):  r Garagentorà ¶ffner gasoline, petrol (n):  s Benzin unleaded gas (n):  bleifreies Benzin gas cap (n):  r Tankdeckel gas cap cover (n):  e Tankklappe(-n)gas station (n):  e Tankstelle(-n)gas tank (n):  r Tank(-s) gauge (indicator) (n):  r Anzeiger,  e Uhr gas gauge (n):  e Benzinuhroil pressure gauge (n):  r Ãâ€"ldruckanzeigertemperature gauge (n):  r Temperaturanzeiger,  r Fernthermometer gear (n):  r Gang  (Gnge) first/second gear (n):  erster/zweiter Gangneutral gear (n):  r Leerlaufput in gear (v):  einen Gang einlegenput in third gear (v):  den dritten Gang einlegenswitch gears (v):  schaltenswitch into second gear (v):  in den zweiten Gang schalten gearbox (n):  s Getriebe gear shift lever, gear stick (console, floor) (n):  r Schalthebel gear shift lever (steering wheel) (n):  r Schaltknà ¼ppel generator (n):  r Dynamo,  r Generator,  e Lichtmaschine glove box/compartment (n):  s Handschuhfach glycol (n):  s Glykol grill (radiator) (n):  r Kà ¼hlergrill H halogen light (n):  e Halogenlampe(-n) hazard warning lights (n):  e Warnblinkanlage(-n) headlight (n):  r Scheinwerfer head restraint, headrest (n):  e Kopfstà ¼tze(-en) headroom (n):  r Kopfraum heater, heating (n):  e Heizung,  s Heizgert high beam (n):  s Fernlicht highway (n):  e Fernstraße(-n),  e Bundesstraße(-n) federal highway (n):  e Bundesstraßehighway (fuel mileage) (adv):  außerortscity (fuel mileage) (adv):  innerortshighway patrol (n):  e Autobahnpolizei,  e Polizei hitch-hike, hitch a ride (n):  per Anhalter fahren, trampen hitch-hiker (n):  r Anhalter,  e Anhalterin(-en)hitch-hiking (n):  s Trampen hood (convertible top) (n):  s Verdeck drive with hood/top down (v):  mit offenem Verdeck fahren hood, bonnet (engine) (n):  e Haube(-n),  e Motorhaube(-n) hood ornament (n):  e Kà ¼hlerfigur(-en) hood release (n):  r Haubenentriegeler,  r Motorhaubenentriegeler horn (n):  e Hupe(-n) blow/sound the horn (v):  hupen, auf die Hupe drà ¼cken horsepower, hp (n):  e Pferdestrke  (PS) a 190 hp engine (n):  ein Motor mit 190 PS hub (wheel) (n):  e Radnabe(-n) hub cap (n):  e Radkappe(-n) hydroplaning (n):  s Aquaplaning,  s Hydroplaning I idle (neutral gear) (n):  r Leerlauf idle (v):  leer laufen,  im Leerlauf laufen ignition (n):  e Zà ¼ndung ignition key (n):  r Zà ¼ndschlà ¼sselignition lock (n):  s Zà ¼ndschlossignition system (n):  e Zà ¼ndanlage insurance (n):  e Versicherung auto/car insurance (n):  e Autoversicherung,  e Kraftfahrzeugversicherung internal combustion engine (n):  r Verbrennungsmotor(-en) interior (n):  r Innenraum interior light (n):  s Innenlicht J jack (n):  r Wagenheber jack (up) (v):  aufbocken jack-knife (n):  s Querstellen des Anhngers the truck jack-knifed (v):  der Anhnger des Lastwagens stellte sich quer jalopy (n):  e Klapperkiste(-n) joyride (n):  e Spritztour jumper cable, jump leads (UK) (n):  s Starthilfekabel junk heap, junker (n):  r Schrotthaufen,  s Schrottauto(-s) junkyard (n):  r Schrottplatz(-pltze) K key (n):  r Schlà ¼ssel,  r Autoschlà ¼ssel kilometer (n):  r kilometer kilowatt (kW) (n):  s Kilowatt (in place of horsepower) knob, button (n):  r Knopf  (Knà ¶pfe) knock (engine) (v):  klopfen mph (n):  km/h L lamp (n):  e Lampe(-n),  s Licht(-er) lane (n):  e Spur(-en), e Gasse, e Straße(-n), r Weg get in the correct lane (v):  einordnenin the left/right lane (adj):  in/auf der linken/rechten Spur lane marking/stripe (n):  e Spurmarkierung(-en) lap (auto racing) (n):  e Etappe(-n),  e Runde(-n) lap belt (n):  r Schoßgurt(-e) L-driver (UK), learner driver (n):  r Fahrschà ¼ler,  e Fahrschà ¼lerin(-nen) lead-free, unleaded (adj):  bleifrei,  unverbleit unleaded gas/petrol (adj):  bleifreies Benzin leather (n):  s Leder leather interior (n):  e Lederausstattungleather seats (n):  Ledersitze leatherette (n):  s Kunstleder lease (v):  leasen,  mieten leg room (n):  e Beinfreiheit,  r Fußraum lemon (defective car) (n):  ein defektes/schlechtes Auto license (driver) (n):  r Fà ¼hrerschein(-e) license number (n):  s Kfz-Kennzeichen license plate (n):  s Nummernschild(-er) light (n):  s Licht(-er) light switch (n):  r Lichtschalter lighting (n):  e Beleuchtung limousine (n):  e Limousine lock (n):  s Schloss door lock (n):  s Tà ¼rschlosscentral/automatic locking (n):  e Zentralverriegelungignition lock (n):  s Zà ¼ndschlosslocking steering wheel (n):  e Wegfahrsperrelocking system (n):  e Verriegelung lock (v):  abschließen,  verriegeln,  zuschließen lock the steering wheel (n):  s Lenkrad sperren/arretieren unlock (v):  aufschließen lube, lubricate (v):  schmieren,  Ãƒ ¶len lubricant (n):  s Schmierà ¶l lubrication (n):  s Schmieren lug, bolt (n):  r Bolzen lug nut (n):  e Bolzenmutter(-n) lug wrench (n):  r Bolzenschlà ¼ssel luggage compartment (n):  r Kofferraum luggage net (n):  s Gepcknetzluggage rack (n):  r Gepcktrger luxury car (n):  s Luxusauto(-s) M magneto (n):  r Magnetzà ¼nder maintenance (n):  e Wartung manifold (exhaust) (n):  s Auspuffrohr manifold (intake) (n):  s Ansaugrohr manual transmission (n):  s Schaltgetriebe mechanic (n):  r Mechaniker auto/car mechanic (n):  r Automechaniker methanol (n):  s Methanol miles per gallon:  Liter auf 100 km gallon (n):  e Gallonemile (n):  r 1.61 kilometermile (n):  e Meile(-n)mileage (n):  r Benzinverbrauch,  r Kraftstoffverbrauchmiles per gallon:  Meilen pro Gallone mirror (n):  r Spiegel(-n) rear-view mirror (n):  r Rà ¼ckspiegelside/wing mirror (n):  r Außenspiegel motor (n):  r Motor(-en) motor, drive (v):  mit dem Auto fahren motorist (n):  r Autofahrer,  e Autofahrerin(-nen) motorway (UK), freeway (n):  e Autobahn(-en) motel (n):  s Motel(-s) mud flap/guard (n):  r Schmutzfnger muffler (n):  r Auspufftopf N neutral gear (n):  r Leerlauf nut (on bolt) (n):  e Mutter(-n) O octane (n):  s Oktan high-octane gas/fuel (n):  Benzin/Kraftstoff mit hoher Oktanzahl odometer (n):  r Kilometerzhler speedometer (n):  r Tachometertachometer (revolution counter) (n):  r Drehzahlmesser off-road vehicle (n):  s Gelndefahrzeug(-e) oil (n):  s Ãâ€"l oil change (n):  r Ãâ€"lwechseloil level (n):  r Ãâ€"lstandoil level warning (n):  e Ãâ€"lstandswarnungoil pressure (n):  r Ãâ€"ldruck one-way street (n):  e Einbahnstraße(-n) open (adj):  frei open road/highway (n):  freie Fahrtopen to traffic (n):  Durchfahrt frei output (n):  e Leistung outside mirrors (n):  Außenspiegel overheat (motor) (v):  Ãƒ ¼berhitzen,  heißlaufen overpass (n):  e ÃÅ"berfà ¼hrung oversized/long vehicle (n):  s Lang-Fahrzeug(-e) overtake, pass (v):  Ãƒ ¼berholen owner (n):  r Besitzer ozone (n):  s Ozon P park (v):  parken parking (n):  s Parken,  s Einparkenno parking (n):  r Parkverbotparking for 25 cars:  25 Parkpltzeplenty of parking:  genug Parkpltzeparking attendant (n):  r Parkplatzwchterparking bay (n):  e Parkbuchtparking brake (n):  e Parkbremseparking disk (n):  e Parkscheibe(-n)parking fine (n):  e Geldbuße (fà ¼r Parkvergehen)parking garage, car park (n):  s Parkhaus(-huser)parking light, sidelight (n):  s Standlicht(-er)parking lot (n):  r Parkplatzparking meter (n):  e Parkuhr(-en)parking space (n):  r Parkplatz(-pltze),  r Stellplatz  (off-street)parking ticket (n):  r Strafzettel parkway (n):  e Allee(-n) part (n):  r Teil(-e) car parts (n):  Autoteilemoving parts (n):  bewegliche Teilespare parts (n):  Ersatzteile pass, overtake (v):  Ãƒ ¼berholen no passing (n):  r ÃÅ"berholverbot passenger (in car) (n):  r Beifahrer,  r Mitfahrer passenger door (n):  e Beifahrertà ¼r(-en)passenger seat (n):  r Beifahrersitz(-e) passing lane (n):  e ÃÅ"berholspur(-en) pave (v):  betonieren  (concrete),  asphaltieren,  pflastern  (with stones) pavement, paving (n):  r Bodenbelag,  e Straße leave the pavement/road (v):  von der Straße abkommen pedal (n):  s Pedal(-e) put the pedal to the metal (v):  Vollgas geben per gallon:  pro Gallone per hour (n):  pro Stunde 62 mph: 100 km/h piston (n):  r Kolben piston engine (n):  r Kolbenmotor(-en)piston ring (n):  r  Kolbenring(-e)piston rod (n):  e Kolbenstange(-n) power locks (n):  e Zentralverriegelung power brakes (n):  Servobremsenpower mirrors (n):  elektrische Spiegelpower roof (n):  elektrisches Schiebedachpower steering (n):  e Servolenkungpower windows (n):  elektrische Fensterheber pressure (n):  r Druck oil pressure (n):  r Ãâ€"ldrucktire/tyre pressure (n):  r Reifendruck public transportation (n):  Ãƒ ¶ffentlicher Verkehr pump (n):  e Pumpe(-n) fuel pump (n):  e Benzinpumpe puncture, flat tire (n):  e Reifenpanne R radar (n):  s Radar radar detector (n):  r Radardetektor(-en)radar gun (n):  s Radar-Geschwindigkeitsmeßgert(-e)radar (speed) trap (n):  e Radarfalle(-n) radial tire (n):  r Gà ¼rtelreifen radiator (n):  r Kà ¼hler radiator cap (n):  r Kà ¼hlerverschlussdeckelradiator fan (n):  r Kà ¼hlerventilatorradiator grill (n):  r Kà ¼hlergrill radio (n):  s Radio(-s) radio-controlled, remote-controlled (adj):  ferngesteuert rear, rear-end (n):  s Heck rear axle (n):  e Hinterachse(-n) front axle (n):  e Vorderachse(-n) rear door (n):  hintere Tà ¼r(-en) rear drive (n):  r Heckantrieb rear-end (n):  s Heck rear-end collision (n):  r Auffahrunfall rear engine (n):  r Heckmotor(-en) rear light, tail light (n):  s Rà ¼cklicht(-er) rear wheel (n):  s Hinterrad(-rder) rear window (n):  s Heckfenster rear window defogger/defroster (n):  r Heckfenster-Entfroster rear-view mirror (n):  r Rà ¼ckspiegel rear-wheel drive (n):  r Heckantrieb reflector (n):  r Reflektor(-en) remote control (n):  e Fernsteuerung remote control locking key (n):  r Funkschlà ¼ssel reverse (gear) (n):  r Rà ¼ckwrtsgang(-gnge) drive in reverse (v):  rà ¼ckwrts fahrenreversing/back-up lights (n):  Rà ¼ckfahrscheinwerfer right (side) (n):  rechts drive on the right (n):  rechts fahrenleft (n):  linkson the right side (of the road) (n):  auf der rechten Seiteright-hand drive (n):  rechtsgesteuert right of way (n):  e Vorfahrt he has the right of way:  er hat Vorfahrt rim (wheel) (n):  e Felge(-n) aluminum rims (n):  Alufelgen ring (n):  r Ring(-e) piston ring (n):  r Kolbenring(-e) road, lane (n):  e Straße(-n),  e Landstraße(-n) road atlas (n):  e Straßenatlasroadblock (n):  e Straßensperre(-n)road construction (n):  r Straßenbauroad map (n):  e Straßenkarte(-n)road rage (n):  e Aggressivitt im Straßenverkehrroadside, shoulder of road (n):  r Straßenrandroadway (n):  e Fahrbahn roof (n):  s Dach  (Dcher),  s Verdeck roof lining (car) (n):  r Himmel roof rack (n):  r Dachtrger running board (n):  s Trittbrett rust proofing/protection (n):  r Rostschutz S safety/seat belt (n):  r Sicherheitsgurt(-e) seat (n):  r Sitz(-e) back seat (n):  r Rà ¼cksitzdrivers seat (n):  r Fahrersitzfront seat (n):  r Vordersitzpassenger seat (n):  r Beifahrersitzseat belts (n):  Sicherheitsgurte service (n):  e Wartung service interval (n):  s Wartungsintervall(-e) shift (gears) (v):  schalten shift lever, gearshift (n):  r Schalthebel signal (traffic) (n):  e Ampel signal (turn) (v):  anzeigen skid (n):  s Schleudern skid (v):  schleudern smog (n):  r Smog smooth-running (adj):  ruhig laufend snow chain (n):  e Schneekette(-n) snow tire (n):  r MS Reifen,  r Winterreifen mud and snow tires (n):  Matsch und Schneereifen (MS)snow shoes (n):  Schneereifen spare part (n):  r Ersatzteil(-e) spare tire (n):  r Ersatzreifen spare wheel,  r Ersatzrad(-rder) spark plug (n):  e Zà ¼ndkerze(-n) speaker (audio) (n):  e Box(-en),  r Lautsprecher speed (n):  e Geschwindigkeit,  s Tempo speed (v):  flitzen,  rasen,  sausenspeed limit (n):  e Geschwindigkeitsbegrenzung(-en)speed limit (n):  s Tempolimita speed limit of 100 (n):  Tempo 100speed trap (camera, radar)  slang (n):  r Flitzerblitzerspeed trap (radar) (n):  e Radarfalle speeder, speedster (n):  r Flitzer,  r Raser speaker (audio) (n):  e Box(-en),  r Lautsprecher speedometer (n):  r Tachometer tachometer (revolution counter) (n):  r Drehzahlmesser sports car (n):  r Sportwagen spring (n):  e  (Sprung)Feder(-n),  e Federung starter (n):  r Starter,  r Anlasser steering wheel (n):  s Lenkrad,  s Steuerrad at the wheel (n):  am Steuer stick/manual shift (n):  s Schaltgetriebe stock car racing (n):  s Stockcarrennen stop (bus, tram) (n):  e Haltestelle(-n)stop (action) (n):  s Halten,  s Stoppenstop (v):  stoppen,  halten,  stocken  (traffic jam)stop/traffic light (n):  e Ampelstop sign  s Stop-Zeichen,  s Halteschild(-er),  s Stoppschild(-er) street (n):  e Straße(-n) street corner (n):  e Straßenecke(-n)street/road map (n):  e Straßenkarte(-n)street sign (n):  s Straßenschild(-er) styling (n):  s Design,  s Styling stylish (adj):  stilvoll sun visor (n):  e Sonnenblende(-n) sunroof (n):  s Schiebedach(-dcher) suspension (springs) (n):  e Federung(-en) suspension (wheels) (n):  e Aufhngung(-en) T tachograph, trip recorder (n):  r Fahrtenschreiber The EU requires trip recorders, which electronically records truck or bus speeds, driving, and rest times. tachometer (n):  r Drehzahlmesser tailgate (n):  e Hecktà ¼r  (car),  e Ladeklappe  (truck) tailgate (v):  zu dicht auffahren tail lamp, tail light (n):  s Rà ¼cklicht(-er) temperature gauge (n):  r Temperaturmesser thermostat (n):  r Temperaturregler tire (n):  r Reifen toll (bridge, turnpike) (n):  e Maut(-en) toll charge for trucks (n):  e Lkw-Maut(-en) tow (v):  schleppen,  abschleppen traffic (n):  r Verkehr traffic circle (n):  r Kreisverkehrtraffic cop (n):  r Verkehrspolizist  (-en)traffic jam (n):  r Stau(-s),  e Stauungtraffic light, signal (n):  e Ampel(-n)traffic sign (n):  s Verkehrsschild(-er) trailer (n):  r Anhnger,  r Sattelauflieger  (truck) transmission (n):  s Getriebe(-n) tread (tire) (n):  s Profil,  e Laufflche truck, lorry (n):  r Lkw(-s),  r Lastwagen big rig, tractor-trailer (n):  r Brummi(-s)truck driver (n):  r Lkw-Fahrer,  r Brummifahrertrucker (n):  r Brummifahrertrucking (n):  e Speditiontruckstop (n):  s Fernfahrerlokal trunk, boot (n):  r Kofferraum tune, tune up (engine) (n):  tunen turnpike (n):  e Mautstraße,  e Mautautobahn turn signal (n):  s Blinklicht(-er) U undercoat (paint) (n):  e Grundierung(-en) undercoating (n):  r Unterbodenschutz unleaded fuel (n):  bleifreier Kraftstoff,  bleifreies Benzin V van (n):  r Transporter vehicle (n):  s Fahrzeug(-e),  s Kraftfahrzeug ventilation (n):  e Belà ¼ftung,  e Ventilation voltage (n):  e Spannung What is the voltage of...?  Wieviel Volt hat...? voltmeter (n):  s Voltmeter visor (n):  e Blende(-n) W warning light (n):  s Warnlicht(-er) water pump (n):  e Wasserpumpe(-n) wheel (n):  s Rad  (Rder) window (n):  s Fenster windshield, windscreen (n):  e Windschutzscheibe(-n) windshield washer (n):  e Scheibenwaschanlage(-n) windshield wiper (n):  r Scheibenwischer winter tire (n):  r Winterreifen wiper (n):  r Wischer wiper blade (n):  s Wischerblatt(-bltter),  r Wischergummi(-s) wiper speed (n):  e Wischergeschwindigkeit wiring (n):  elektrische Leitungen XYZ zenon light (n):  s Xenonlicht(-er) zero:  null from zero to sixty mph:  von null auf 100  km/h

Research on Dell Inc Paper Example | Topics and Well Written Essays - 1000 words

On Dell Inc - Research Paper Example Moreover, MIS can be further categorized as Decision Support System (DSS) and Executive Information System (EIS). In general, the role of MIS in terms of a DSS is to analyze and process business data that will aid business decision making efficiently (Nowduri, 2011). For instance, MIS provides comparative sales figures pertaining to a week, revenue figures projected on assumptions of a new product and history of decisions or workarounds performed (Nowduri, 2011). Dell Computer Corporation Dell founded in 1984 by Micheal Dell, it is one of the biggest computer manufacturing companies on the planet that provides personal computers, computer peripherals and associated software. Dell sells its products to the end users via online stores and mail orders. The organization is located in Texas and enjoys a very strong brand image that supports its growth (DATA MONITOR: Dell inc.2009). Likewise, Dell is listed in the top 100 brands of the world and its brand value is $11,695 million, as per t he annual raking 2008 report (DATA MONITOR: Dell inc.2009). Similarly, apart from the strong brand value and robust market position, there are flaws in some product segments along with feeble research and development outputs. Moreover, Dell is currently dependent on third party services along with contraction in end markets, these two factors can be considered as threats (DATA MONITOR: Dell inc.2009). Dell Information Automation Information automation is considered to be an examination and analysis of data organization. Likewise, it is most commonly used in businesses, science and technology and engineering and covers almost all areas pertaining to computing usage. Businesses use automation techniques and methods for performing tasks such as payroll processing, accounts, record keeping, inventory management, sales scrutiny, bank account statements and credit cards statements. Similarly, engineering sector utilize these methods and techniques for numerous applications associated with mineral and oil exploration. Moreover, the analysis associated with new product design and scientific experiments also utilize data processing (Kedar, 2009). Data processing or information automation is divided into two categories i.e. database processing and transaction processing. As database is a collection of data that can be extracted, changed or accessed, data can be associated with banks, financial institutions, income tax, salary, contact number etc. similarly, for a processing data, a database is utilized that is virtually located in the center (Kedar, 2009). Similarly for the second category, transaction processing is associated with an integration of two workstations that constructs the transaction, and it is backed by data provided by the second workstation. For instance, automated teller machines are a prime example for this category (Kedar, 2009). The information automation tools that are acquired and utilized by Dell Incorporated utilize the World Wide Web, spreadshe ets, maps, various models and database. Moreover, for operations functions, Dell focused primarily on the information processing tool named as maps. Likewise, the map tool facilitated Dell to make decisions associated with organizational operation initiatives. Moreover, maps were also utilized for determining the location or country to be selected for acquiring information. Furthermore, the map also